Sense Networks applies big science to mobile location data for predictive analytics in advertising. Sense Networks adds rich user behavior to location data to deliver actionable, predictive targeting “beyond place.” The company’s technology platform, MacroSense®, receives streaming location data from mobile phones in real-time, processes the data in the context of billions of historical data points, and analyzes it to better understand human activity. The company currently offers two products based on the MacroSense platform. Did You Know? Sense Networks has patented location data analytics! Our patent on “Comparing Spatial Temporal Trails in Location Analytics” has been issued with more on the way. AdMatch™ is a mobile ad network that uses predictive location and behavioral targeting to match consumers to the most relevant offers from local merchants. AdMatch increases revenue for mobile developers while keeping users anonymous. AudienceSense™ helps publishers better monetize their audience by building predictive, location-centric behavioral segments on their own data. Sense Networks, headquartered in New York City’s Flatiron neighborhood, was founded in 2003 and incorporated in early 2006. The founding team is composed of top computer scientists from MIT and Columbia University. Sense Networks won the 2009 AlwaysOn OnMedia Top 100 Award and was named by Gartner as one of its 2009 Cool Vendors in Context-Aware Computing. The company is funded by Intel Capital, Javelin Venture Partners and investors from the hedge fund community.